potentially

potentially
potential potential 2 noun [uncountable]
1. the possibility that something will develop in a certain way or be able to do something:

• He was eager to capitalize on the commercial potential of his designs.

• the labor-saving potential of information technology

potential for

• The company certainly has the potential for growth.

ˈbrand poˌtential MARKETING
the possible future success in a particular market of a particular brand of product:

• Heinz are determined to maximise brand potential by introducing more new products.

2. a natural ability or quality that shows someone or something will be successful:

• a young businesswoman with great potential

— potentially adverb :

• Potentially, the market is huge.

• a dispute that potentially involves tens of millions of dollars

* * *

potentially UK US /pəˈtenʃəli/ adverb
► possibly: »

a potentially huge market

 »

The changes will potentially have a large impact on profits.


Financial and business terms. 2012.

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Look at other dictionaries:

  • Potentially — Po*ten tial*ly, adv. 1. With power; potently. [Obs.] [1913 Webster] 2. In a potential manner; possibly, not positively. [1913 Webster] The duration of human souls is only potentially infinite. Bentley. [1913 Webster] …   The Collaborative International Dictionary of English

  • potentially — early 15c., “in possibility,” opposed to actually; from POTENTIAL (Cf. potential) + LY (Cf. ly) (2). Meaning “powerfully” is recorded from 1540s …   Etymology dictionary

  • potentially — adverb (+ adj/adv) something that is potentially dangerous, useful etc is not actually dangerous etc at the present time but is likely to become so: I knew that I was in a potentially dangerous situation. | The benefits of computerised ordering… …   Longman dictionary of contemporary English

  • potentially — adv. Potentially is used with these adjectives: ↑beneficial, ↑big, ↑capable, ↑catastrophic, ↑confusing, ↑contaminated, ↑controversial, ↑costly, ↑damaging, ↑dangerous, ↑decisive, ↑ …   Collocations dictionary

  • potentially — po|ten|tial|ly [pəˈtenʃəli] adv [+ adjective/adverb] something that is potentially dangerous, useful etc is not dangerous etc now, but may become so in the future ▪ a potentially dangerous situation …   Dictionary of contemporary English

  • potentially — po|ten|tial|ly [ pə tenʃəli ] adverb ** possibly true in the future, but not true now: The conflict is a potentially serious situation. a potentially harmful drug …   Usage of the words and phrases in modern English

  • potentially */*/ — UK [pəˈtenʃəlɪ] / US adverb possibly true in the future, but not true now The conflict is a potentially serious situation. a potentially harmful drug …   English dictionary

  • potentially — adverb with a possibility of becoming actual (Freq. 2) he is potentially dangerous potentially useful • Derived from adjective: ↑potential …   Useful english dictionary

  • potentially — /peuh ten sheuh lee/, adv. possibly but not yet actually: potentially useful information. [1400 50; late ME; see POTENTIAL, LY] * * * …   Universalium

  • potentially — adverb /pəˈtɛnʃ(ə)li/ In a manner showing much potential; with the possibility of happening in a given way. I freely assert, that the cosmopolite philosopher cannot, for his life, point out one single peaceful influence, which within the last… …   Wiktionary

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